La Gea’s Resort 2024 “Mare D’Inverno” collection pays homage to the 1960s and the Italian Dolce Vita, featuring an unpretentious and refined luxury inspired by the 1960 film “La Dolce Vita.” The collection, under the creative direction of Iran Costa, captures the essence of the era’s glamour and freedom.
Find out more about this Italian way of life in this article and discover La Gea's new collection, Winter Sea which will be available from March 14th on the La Gea website and in physical stores.
Cinematic influence
The cinematic influence on La Gea’s Resort 2024 “Mare D’Inverno” collection is a key piece in the brand’s visual and conceptual narrative. Inspired by Federico Fellini’s iconic film “La Dolce Vita”, released in 1960, a landmark in Italian cinema that crystallized the image of an eternally sweet Italy in the collective imagination.
By exploring the influence of “La Dolce Vita” on fashion, the collection captures not only the visual style of the era, but also the emotional atmosphere and life philosophy associated with it. The pursuit of unpretentious luxury, the appreciation of life’s small pleasures and the pursuit of happiness are central elements that permeate both the film and the collection.
The Mare D'Inverno Resort 2024 collection
La Gea’s Mare D’Inverno Resort 2024 collection combines 1960s nostalgia with a contemporary approach, capturing the essence of Italian Dolce Vita. Under the creative direction of Iran Costa, it celebrates unpretentious luxury, blending Brazilian and Italian influences.
The collection highlights intricate lace embroidery, a tradition from Tobias Barreto, the designer’s hometown in Sergipe. Brazilian craftsmanship combines with the elegant shapes of the 1960s and the carefree style of Dolce Vita. The Petit Pois print adds refinement with lace details.
In addition to the beach context, the collection offers lightweight silk shirts and dresses for a variety of occasions. The elegant pinstripe tailoring allows for a smooth transition from coastal to urban settings, while maintaining the elegance of Dolce Vita. Mare D'Inverno stands out for its excellent fabrics and aesthetic sophistication, with high-quality materials such as silk and linen in refined colors.
Muse of the collection
Ana Beatriz Barros , muse of La Gea's Mare D'Inverno Resort 2024 collection, embodies elegance and sophistication. Her presence is a fusion of timeless beauty and contemporaneity, transcending fashion.
Ana Beatriz Barros’s participation in the collection is an acknowledgement of her connection to the designer’s vision and a tribute to his influence on fashion. Her presence lends emotional authenticity, conveying the aesthetics, history and passion of each piece.
Conclusion
La Gea’s Resort 2024 “Mare D’Inverno” collection pays homage to the elegance of the 1960s and the Italian Dolce Vita, combining Brazilian and Italian influences. The embroidered lace details and the presence of Ana Beatriz Barros reflect excellence and sophistication. More than fashion, it is a celebration of timeless beauty and unpretentious luxury.
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