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Mare D'Inverno: the collection that celebrates the luxury and elegance of the 60s

September 11, 2024

La Gea’s Resort 2024 “Mare D’Inverno” collection pays homage to the 1960s and the Italian Dolce Vita, featuring an unpretentious and refined luxury inspired by the 1960 film “La Dolce Vita.” The collection, under the creative direction of Iran Costa, captures the essence of the era’s glamour and freedom.
Find out more about this Italian way of life in this article and discover the new La Gea collection, Mare D'Inverno, which will be available from March 14th on the La Gea website and in physical stores.

Cinematic Influence

The cinematic influence on La Gea’s Resort 2024 “Mare D’Inverno” collection is a key part of the brand’s visual and conceptual narrative. Inspired by Federico Fellini’s iconic 1960 film “La Dolce Vita,” a landmark in Italian cinema that cemented the image of an eternally sweet Italy in the collective imagination. By exploring the influence of “La Dolce Vita” on fashion, the collection captures not only the visual style of the era, but also the emotional atmosphere and philosophy of life associated with it. The pursuit of unpretentious luxury, the appreciation of life’s small pleasures and the pursuit of happiness are central elements that permeate both the film and the collection.

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Mare D'Inverno Resort 2024 Collection

La Gea’s Mare D’Inverno Resort 2024 collection combines 1960s nostalgia with a contemporary approach, capturing the essence of Italian Dolce Vita. Under the creative direction of Iran Costa, it celebrates unpretentious luxury, blending Brazilian and Italian influences. The collection highlights intricate lace embroidery, a tradition from Tobias Barreto, the designer’s hometown in Sergipe. Brazilian craftsmanship combines with elegant 1960s shapes and the carefree style of Dolce Vita. The Petit Pois print adds refinement with lace details.

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Collection Muse

Ana Beatriz Barros, the muse of La Gea's Mare D'Inverno Resort 2024 collection, embodies elegance and sophistication. Her presence is a fusion of timeless beauty and contemporaneity, transcending fashion. Ana Beatriz Barros' participation in the collection is an acknowledgement of her connection to the designer's vision and a tribute to his influence on fashion. Her presence lends emotional authenticity, conveying the aesthetics, history and passion of each piece.

Conclusion

La Gea’s Resort 2024 “Mare D’Inverno” collection pays homage to the elegance of the 1960s and the Italian Dolce Vita, combining Brazilian and Italian influences. The embroidered lace details and the presence of Ana Beatriz Barros reflect excellence and sophistication. More than fashion, it is a celebration of timeless beauty and unpretentious luxury.

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