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La Gea’s Resort 2024 “Mare D’Inverno” collection pays homage to the 1960s and the Italian Dolce Vita, featuring an unpretentious and refined luxury inspired by the 1960 film “La Dolce Vita.” The collection, under the creative direction of Iran Costa, captures the essence of the glamour and freedom of the era. Find out more about this Italian way of life in this article and discover La Gea’s new collection, Mare D’Inverno, which will be available from March 14th on the La Gea website and in stores.

Cinematic Influence

The cinematic influence on La Gea’s Resort 2024 “Mare D’Inverno” collection is a key part of the brand’s visual and conceptual narrative. Inspired by Federico Fellini’s iconic 1960 film “La Dolce Vita,” a landmark in Italian cinema that cemented the image of an eternally sweet Italy in the collective imagination. By exploring the influence of “La Dolce Vita” on fashion, the collection captures not only the visual style of the era, but also the emotional atmosphere and philosophy of life associated with it. The pursuit of unpretentious luxury, the appreciation of life’s small pleasures and the pursuit of happiness are central elements that permeate both the film and the collection.

Mare D'Inverno Resort 2024 Collection

La Gea’s Mare D’Inverno Resort 2024 collection combines 1960s nostalgia with a contemporary approach, capturing the essence of Italian Dolce Vita. Under the creative direction of Iran Costa, it celebrates unpretentious luxury, blending Brazilian and Italian influences. The collection highlights intricate lace embroidery, a tradition from Tobias Barreto, the designer’s hometown in Sergipe. Brazilian craftsmanship combines with elegant 1960s shapes and the carefree style of Dolce Vita. The Petit Pois print adds refinement with lace details.

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